15th June, 2010: Applane today announced the launch of Applane CRM, an on-demand customer relationship management application, in the Google Apps Marketplace, Google’s online storefront for Google Apps products and services. Applane CRM is a new approach to customer relationship management (CRM) that moves beyond merely capturing sales data to actually aiding the process of sales and customer relationship. The Applane CRM user interface is designed to enable a specific sales or marketing function. Each user screen in Applane CRM carries data and actions relevant to the function it enables.
Applane CRM comes with a demo mode where sample data is preloaded to provide quick understanding of power and features of application to the users. Key features of Applane CRM are listed at http://applane.com/crm/why-applane-crm.html. To understand how the sales cycle is supported in Applane CRM, visit http://www.applane.com/crm/sales-life-cycle.html. Users who would like to test drive the application can log-in to the application with their Google Account at http://www.applane.com/crm
“Applane is committed to delivering powerful, intuitive and cost effective applications to its users by leveraging the power of cloud computing. Integrating with Google Apps was a logical choice for us as it provides us exposure to a large user base that understands and loves cloud computing.” says Yogesh Agarwal, CEO of Applane. “By adding Applane CRM to the Google Apps Marketplace, we’ve made it extremely easy for Google Apps customers to get seamless access to a powerful enterprise grade CRM application.”
The integration of Applane CRM with Google Apps allows users can sign in to the Applane CRM with their existing Google Apps account. In addition, Applane CRM will be listed in the Google universal navigation bar, enabling easy access. Also, users can view actions planned in Applane CRM using Google Calendar™. Going forward, users will be able to view emails exchanged in Gmail™ with an Applane CRM contact from within Applane CRM. Users will be able to import contacts from Google Apps to Applane CRM, and more.
“We are very excited to have Applane CRM in the Google Apps Marketplace,” adds Scott McMullan, Google Apps Partner Lead for Google Enterprise. “Through the Google Apps Marketplace, software vendors like Applane are helping us build a rich ecosystem of integrated apps that work seamlessly with Google Apps, allowing IT administrators to leverage the benefits of cloud computing and extend Google Apps to meet more of their business needs. We are happy to offer Applane CRM to the millions of Google Apps users who have embraced the cloud.”
The Google Apps Marketplace makes it easy for more than 25 million Google Apps users and 2 million businesses to discover, purchase and deploy integrated business applications and related professional services. By integrating with user account and application data stored in Google Apps, these cloud applications provide a simpler user experience, increase business efficiency, and reduce administrative overhead. To learn more, visit http://google.com/appsmarketplace
About Applane
Applane is a suite of powerful user-friendly online social and business applications. Applane CRM is the first product from the suite now launched to people at large.
Applane is a division of Daffodil, a privately-held profitable company, which provides IT services to its customer across globe. Daffodil has its offices in USA, Middle East and India. For more information on Daffodil, visit www.daffodilsw.com
Media Contact:
Devika Sen
Applane
650-557-2134 (Media)
devika.sen@applane.com
Google, Google Apps Marketplace, Google Apps, Gmail and Google Calendar are trademarks of Google Inc. All other brand names and product names are trademarks or registered trademarks of their respective companies.
